We need to maintain eye health to be able to see colors very strongly and unconsciously influence us. Based on research published by the US National Library of Medicine’s National Institutes of Health, that color impacts attitudes due to personal preferences, experience, education, cultural differences, and other complex contexts. Feelings of pleasure, sadness, enthusiasm, anger, fear, love and so on can arise when seeing certain colors.

The influence of color psychology is now widely known and further utilized. One of the uses of color psychology is in brand development. The logo and brand name were transformed using certain colors to attract the attention of consumers. Because after all color is the first thing that is seen for any product. And color psychology works to maximize it.
Designers appointed to create brand logos now use the theory of color psychology to develop unique color palettes for their clients every day. Like …